National
What is Nepal’s “Nepo kid” campaign and why is it trending? Explained in five questions
Online posts target lifestyles of politicians’ children, fuelling debate over corruption, privilege and fairness.
Post Report
1. What is the “Nepo Kid” campaign in Nepal?
It is an online movement accusing the children of politicians and powerful figures of enjoying wealth and opportunities gained through family connections rather than merit.
2. Why has the campaign gone viral?
Posts on TikTok and Reddit contrast the lavish lifestyles of politicians’ children with the struggles of ordinary Nepali youths, many of whom migrate abroad for low-paying jobs.
3. What is the origin of the term “Nepo kid”?
The term comes from nepotism. It was first used in Hollywood and Bollywood for film star children, later applied in the Philippines to politicians’ families, and is now used in Nepal.
4. How are people participating in the campaign?
Users are sharing videos under hashtags such as #PoliticiansNepoBabyNepal, questioning whether privilege or personal effort drives politicians’ children’s success. Some are calling for street protests.
5. What criticisms has the campaign drawn?
Critics warn that targeting children for their parents’ actions risks cyberbullying and could damage their personal lives.
Based on original reporting by Daya Dudraj