How do you assess the current scenario in the tourism industry?

Nepal has long been renowned for its breathtaking natural landscapes, rich cultural heritage and adventure tourism opportunities, making it a popular destination among travellers worldwide. The current tourism industry scenario presents a mix of challenges and opportunities, but there are positive aspects that give hope for the future. While the industry was significantly impacted by the global Covid-19 pandemic, we are now witnessing a gradual recovery. Domestic tourism has shown resilience, with more people exploring their own countries and supporting local businesses. Additionally, there is growing interest in sustainable and responsible tourism practices, leading to a greater emphasis on preserving the natural and cultural heritage. The industry's adaptability and innovation have come to the forefront, with businesses embracing digital technologies, implementing health and safety protocols, and creating new experiences to meet the evolving traveller expectations. As we move forward, a collaboration between tourism, businesses, and stakeholders will be crucial to drive recovery and ensure a sustainable and inclusive tourism industry that benefits both communities as well as the travellers.

Nepal's hospitality sector has seen an exodus of skilled manpower lately. How has it affected your hotel?

The exodus of skilled manpower from Nepal's hospitality sector has had a significant impact on the operational efficiency of the establishments. The non-availability of skilled manpower has underscored the need for improved retention strategies, competitive compensations, and a positive work environment. We, at The Soaltee, have been investing in learning and development initiatives to retain and develop talent.

As per the latest budget statement, the high-end hotels and resorts are now subjected to a luxury tax. What are your views regarding the tax?

The introduction of a luxury tax on high-end hotels and resorts, as stated in the budget statement, is a decision made to generate additional revenue and promote equity in taxation. As a responsible business, we understand the importance of contributing to the development of the country. The tax generated helps in infrastructure development and supports welfare programmes and initiatives that benefit a wider population.

How has inflation affected the hospitality industry's profit? There has been fierce competition between the established old hotels and the newcomers. Is that good?

Rising costs of inputs such as raw materials, utilities, and labour can put pressure on the profit margins. Hotel operators may face challenges in managing operational expenses while striving to maintain competitiveness and delivering quality guest experiences. However, it is important to note that inflation affects the entire industry, including both the established hotels and newcomers. Fierce competition between old and new hotels can lead to innovation, improved services, and competitive pricing, which can ultimately benefit consumers as that offers a wider range of options helping drive the overall industry growth. Striking a balance between healthy competition and cooperation within the industry can contribute to an overall development of the hospitality sector.

How do you see the future of the hotel industry in Nepal?

The future of the hotel industry in Nepal holds great potential for growth and development. Nepal's unique cultural and natural heritage, including the Himalayas, diverse wildlife, and rich history, continues to attract international and domestic tourists. As the country invests in infrastructure development, promotes sustainable tourism practices, and enhances connectivity, we anticipate an increase in tourist arrivals. With a focus on personalised service, embracing technological advancements, and catering to the evolving traveller preferences, hotels in Nepal can position themselves as sought-after destinations for discerning travellers. Collaboration between public and private sectors, continued investment in training and development and effective marketing efforts will be vital in shaping the future of the hotel industry in Nepal.

The number of hotels has boomed. But the number of tourists has not increased. What should the government and private sector do to increase tourist arrivals?

To increase tourist arrivals, a collaborative effort between the public and private sectors is essential. We can focus on destination marketing campaigns to raise awareness about the unique attractions and experiences that Nepal offers. This includes targeted promotional activities in key source markets, effective use of digital platforms, and partnerships with travel agencies and tour operators. In conjunction, the private sector can play a pivotal role by investing in quality hospitality services, including sustainable practices, to enhance the overall guest experience.

There has been a trend of domestic tourism rising. What are your plans to attract domestic tourists?

We recognise the rising trend and have developed comprehensive plans to attract domestic tourists to our hotel. The Soaltee Hotel & Resorts is creating more choices and reasons to travel by opening our brand hotels in the major cities. We are collaborating with media outlets to promote these hotels as an ideal destination for staycations, weekend getaways, and family-friendly vacations. Additionally, we organise events and activities that resonate with the interests of domestic tourists, such as cultural festivals, culinary experiences, and wellness retreats. We prioritise the provision of exceptional service, personalised attention, and value-added amenities to ensure the domestic tourists have memorable experiences with us. Also by engaging with local communities and supporting local businesses, we aim to foster a sense of pride and connection with the domestic tourists and position ourselves as the preferred choice for their travel needs.