Neha has been part of the LimeRoad Style Council since 2013 and has now joined the core team to play a pivotal role in building a strong community of women who love to play with products and style.

As the style director, the actress will be responsible for sharing her own strong sense of style, and will anchor LimeRoad’s growing scrapbooking community—a platform where women create and share looks, together with celebrity bloggers.

“I always wanted to build something of my own and LimeRoad is my idea of a breakthrough company. Exclusive products shown through beautiful user generated scrapbooks streaming live on mobile, is one of a kind concept in India,” Neha said in a statement. (IANS)