Xtreme Energy Drink has been named the main sponsor of Birat Expo 2026, with the company and the Morang Industry Organisation signing an agreement in Biratnagar on Thursday.

Under the agreement, Max Tiger Energy Drink will be the expo’s energy partner and Bam Bam Hydration Drink its hydration partner.

The ninth edition of Birat Expo will be held in Biratnagar from December 18 to 27. The Morang Industry Organisation has been organising the expo for nearly three decades.

The organisers said this year’s expo will feature businesses, products and services alongside activities focused on learning, work, construction, networking, business expansion and entertainment.

Industrialists, businesspeople, entrepreneurs, investors, students, young people and policymakers are expected to take part. The organisers expect more than 250,000 visitors.

At the agreement-signing ceremony, Morang Industry Organisation President Nand Kishor Rathi said the partnership with Xtreme Energy Drink would support the expo.

Expo coordinator Bipin Kabar said the main sponsorship would be linked to various expo activities rather than being limited to brand promotion.

Sonia Rana, head of trade at Xtreme Energy Drink, said the company was partnering with the ninth edition of the expo and would participate in its activities.

The organisers said the expo would bring together industry, trade, technology, investment, entrepreneurship and opportunities for young people.