Dileep Dhakal, Founder and CEO of Veel, a global platform for video marketing and creator collaborations, has announced plans to launch a pilot project in Nepal.

The announcement was made during a panel discussion at Creator’s Mela, an initiative of the US Embassy in Nepal that brings creators together to explore ideas, collaborate and build skills for the future of Nepal’s creator economy.

The pilot launch aims to support Nepal’s emerging creator ecosystem by enabling brands and creators to connect, collaborate and grow more effectively.

Dhakal was joined by Veronica Camacho, a demand generation specialist and UGC creator from San Francisco, in a session examining the global evolution of the creator economy and its relevance for markets like Nepal.

The discussion highlighted how creators are increasingly becoming entrepreneurs while continuing to face challenges related to monetisation, platform dependency and brand collaboration.

Globally, the creator economy is valued at over $250 billion, driven by short-form video, user-generated content and rising brand investment. In Nepal, the creator economy is estimated at $30–40 million, with creators earning more than $25 million annually, indicating early-stage development but strong growth potential.