International diamond brand of Azaya has entered into a commercial partnership with the Dubai-based conglomerate Al Ali Group.

The partnership, formalised through the signing of a Memorandum of Understanding (MOU) on Tuesday, aims to push Azaya into the global market while fostering joint ventures in Nepal’s thriving tourism industry, the company said in a statement.

Yaqoob Al Ali, executive chairman of Al Ali Group, and Rakesh Kumar Adukia of Azaya signed the MOU.

The collaboration is poised not only to establish Azaya as a leading diamond brand globally but also to catalyse well-founded investment in Nepal's tourism sector by the experienced Dubai-based conglomerate, according to the company.