Sastodeal, one of Nepal’s leading e-commerce brands, announced the strengthening of its partnership with Myntra, one of India’s leading fashion, beauty and lifestyle e-commerce websites and a part of the Flipkart Group.

As part of the collaboration, Sastodeal will take on the distinguished role of promoting and selling offerings from Myntra's iconic House of Brands on its platform.

This includes renowned fashion brands and labels such as HRX, Roadster, Anouk, Dressberry, Here & Now, Mast & Harbor, and many more. By bringing these celebrated brands to the fingertips of Nepalese consumers, Sastodeal aims to revolutionise the country's fashion landscape.

“The strengthening of the partnership will unfold in three dynamic phases, encompassing multiple verticals. In the initial phase, Sastodeal customers will gain access to a vast fashion catalogue on the marketplace platform, featuring thousands of trendy and diverse styles,” said Amun Thapa, CEO of Sastodeal.

In the subsequent phases, Sastodeal and Myntra will venture into multiple outright purchase arrangements, thereby further enriching the shopping experience for Nepali consumers. Additionally, plans are underway to establish brand showrooms by Sastodeal, paving the way for immersive retail experiences that marry the best of online and offline shopping realms.

"We are thrilled about this partnership with Sastodeal, one of Nepal’s leading e-commerce platforms. By extending the offerings from House of Brands, we aim to redefine the boundaries of Indian fashion and empower Sastodeal’s customers with unparalleled choice and quality,” said Niraj Jha, Senior Director, House of Brands, Myntra.