Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look today — building on a successful 2021 of significant progress for the company. 

Bjarke Mikkelsen, founder and CEO of Daraz Group said the launch marks an exciting step forward for the business. “Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience. 

A key change is the new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers. 

At the centre of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a “play button” symbolising how Daraz is continually innovating to create a more dynamic content experience for users, reads the press release issued by the company.