From launching new products, new packages and promotional campaigns, soft drink majors are doing their bit to outperform each other. Coca-Cola recently launched a new one-litre PET bottle, besides announcing its promotional campaign named “Sangai Khau Khushi Badau”.

Salman Latif Rawn, managing director of Bottlers Nepal, Coca-Cola SABCO, said as the April-September period is the peak season for the soft drink market, they launched the new promotional campaign along with a new product.

The company sells Coca-Cola, Fanta and Sprite, besides Kinley bottled water. The company also launched its global marketing campaign named “FIFA World Cup Chance to Fly to Brazil”.

Dabur Nepal, the maker of popular non-carbonated drink Real, is planning to launch new packs this summer. “The demand for soft drinks generally goes up in the summer season, when 70 percent of the total sales happen,” said Abhay Gorkhali, marketing head at Dabur Nepal.

He claimed their Real fruit command a 30 percent share in the non-carbonated drink market. “Although we have witnessing slow growth for the last one-two years, we expect the market to increase this year,” he said.

Dabur has also launched a new promotional campaign titled “Score the Real Goal 2014”. “We launched the campaign this summer under this theme considering the fact that Football is the one of the favourite sports in Nepal, and the World Cup is just around the corner,” he said.

Kailash Mathiyer, sales and marketing manager of Dugad Food and Beverages, which makes Frooti juice, said were running print advertisements, TV commercials and slogans to increase brand sentiment. “We plan to launch an aggressive campaign soon,” he said. The company sells Frooti and Appy juices.