Two of South Asia’s leading names in advertising and brand consulting, CREO (a business vertical of Outreach) and Strategy Central (a brand and strategy consulting unit of ADCOMM Group, Bangladesh), have joined hands to transform brand and business consultancy services in Nepal.

The strategic partnership was officially announced at a function held at Vivanta Kathmandu, attended by Mohammad Humayun Kabir, Chargé d’Affaires from the Bangladesh Embassy, and Laxm Humagain, Chairman of the Advertising Board of Nepal.

With a combined legacy of over 70 years, both companies bring expertise in elevating brands. Together, they aim to empower Nepali brands to thrive in a competitive landscape dominated by global and regional players.

The partnership seeks to address key challenges domestic brands face, guiding them with focused strategies to ensure long-term growth and sustainability.

At the event, Nazim Farhan Choudhury, Chairman of Strategy Central and Managing Director of ADCOMM Group, highlighted the significance of this partnership: “Clients today need more than advertising—they need strategies to build meaningful connections with their audiences.”

Ujaya Shakya, Director of CREO and Founder of Outreach, emphasised the urgency of supporting domestic brands: “Nepal is a unique market, but local brands often struggle to sustain themselves amidst tough competition from multinational and regional players. This partnership is our commitment to helping Nepali brands succeed with clear, simplified, impactful strategies.”