Brands and Beyond 2024, a two-day event that brings together marketing and branding professionals to discuss the latest industry trends and innovations, kicked off in Kathmandu on Thursday.

The event will feature a lineup of distinguished speakers from Nepal and abroad, the organisers said.

Among the speakers are Karpat Polat, creative chairman of Karpat; Guan Hin Tay, creative chairman at BBDO Singapore; Cristiano Tonnarelli, who has 14 Cannes Lions under his belt; Rajeev R Menon, chief executive creative officer of Ogilvy; Shubho Sengupta, digital marketer and head of communications at Karmayogi Bharat; and Prathap Suthan, chief creative officer at Bang in the Middle, known for the iconic 'India Shining' and ‘Incredible India’ campaigns.

The event, which is being held at the Yak and Yeti Hotel in Kathmandu, is organised by Brandguff. Kantipur TV, Kantipur Publications, Kantipur Radio and The Kathmandu Post are the media partners of the event.

The event features masterclasses, interactive sessions and networking opportunities, aiming to foster innovation and excellence in marketing practices, the organisers said.