Sunsilk Nepal is set to launch the Sunsilk Dashain Vibes campaign for the second year in a row. 

The campaign provides opportunities for girls to feature in the pack by showcasing their hair. The second edition of the campaign is expected to be more successful than the first one. 

The haircare brand last year launched the campaign, a digital contest, to become a part of its consumer’s life during Nepal's biggest festival. 

“Sunsilk is widely distributed and preferred by millions of consumers,” said Amlan Mukherjee, the managing director of Unilever Nepal. “We want our brands along with our consumers to be associated with local festivals and culture.” 

Aashina Deula, Pratima Karki and Lalana Chimariya had won the contest last year. 

They will feature in this year’s “Limited Special Edition Dashain Pack”, which is being launched for the first time in Nepal, reads a statement issued by the hair care brand. The new packs come in 3 different variants; Hair Fall Solution, Black Shine and Perfect Straight.