IME Motors, a subsidiary of IME Group, has launched the most awaited ‘Captain’ range of Ashok Leyland commercial vehicles (CVs) in a bid to ride the construction boom in Nepal. The new trucks were unveiled by Executive Chairman of  IME Group Chandra Prasad Dhakal along with Anuj Kathuria, president of global trucks at Ashok Leyland.

Captain series is addressing three key areas—driver comfort, reliability and performance to compete with CVs from competing brands.  The Captain series was first launched in 2014 in India and offer various vehicles such as tippers, tractors and haulage vehicles. “Ashok Leyland trucks have always captured a market position as a trustworthy brand. And the new Captain range will definitely live up to the expectation of the customers,” said CEO of IME Motor Kapil Shiwakoti.

The new range from Ashok Leyland is looking to continue its legacy of maintenance  friendly CVs. The Captain series of trucks offer multiple features that put it head and shoulders above the rest of the competition. The new CVs have higher fuel efficiency, increased vehicle uptime and faster turnaround which reduces vehicle operating costs.

According to the company, the vehicles have self-diagnostic capability due to its electronic architecture. This is expected to address the growing demand for higher efficiency trucks in Nepal. Other notable highlights seen in the new Captain range of Ashok Leyland CVs is good ergonomics and driver comfort thanks to easy-to-reach controls, a mechanically suspended driver seat with multi-level adjustments, tiltable and telescopic steering column, air-conditioning and a music system, reads a press release.

Ashok Leyland, a flagship company of Hinduja Group, is an Indian automobile manufacturing company based in Chennai, India. Founded in 1948, it is the 2nd largest commercial vehicle manufacturer in India, 4th largest manufacturer of buses in the world and 12th largest manufacturer of trucks globally. Operating nine plants, with a manufacturing footprint spread across the globe; including one each at Britain and Ras Al Khaimah (UAE); Ashok Leyland also makes spare parts and engines for industrial and marine applications. With passenger transportation options ranging from 10 seaters to 74 seaters, Ashok Leyland is a market leader in the bus segment in India.In the trucks segment, AshokLeyland primarily concentrates on the 16 to 25-tonne range. However, Ashok Leyland has a presence in the entire truck range, from 7.5 to 49 tonnes. IME Motors is the authorised distributor of Ashok Leyland CVs. The company has 3S branches and dealer networks across Nepal to provide efficient sales services to its valued customers.