Gorkha Brewery is introducing a fresh new look of its Gorkha Beer with the same great taste.

Gorkha Beer has been authentically brewed with pure, larger malt, water, hops and yeast with a perfect blend of dry richness, liveliness, sweetness and hops subtleness, the company said in a statement.  

The beer was launched in Nepal in May 2006 to cater to tourists who prefer high-quality premium local beer and also to export it to various countries, where consumers look for special, local Nepali beer.  

The brand has also gained attraction with the local Nepali crowd. Keeping this in focus, efforts are being made for the brand to represent true Nepali values by introducing the “fresh new look with the same great taste”.

Therefore, the new upgraded label carries a strong association with Gorkha Soldiers using the silhouette imagery of Gorkha soldiers on the new label, the statement added.

The Gorkha soldiers are known to be brave, which is portrayed on the beer’s new label with the new slogan “Dedicated to the Brave”. This fresh look is depicted as a symbol of Nepal’s national pride as the label describes the story of bravery and resilience shown by the legendary Gorkha Soldiers which has created an incredible story, the company said.

As the largest brewer in Nepal, Gorkha Brewery said it is highly optimistic and confident about keeping up with the momentum to be strongly innovative which is expected to be a driving force for growth in the market. “This power of innovation is yet again depicted on the new packaging of Gorkha that strives to serve the same quality beer with a refreshing taste.”