Laminar Tiles has signed a sponsorship agreement with Kantipur Media Group for the broadcast of the Indian Premier League.

Kantipur Media Group holds the official broadcast rights for the IPL in Nepal. Matches will air on Kantipur Max from March 28.

The company said the deal is aimed at expanding its visibility during the tournament, which draws large television audiences across the country. The IPL runs for about two months each season.

Laminar Tiles Chairman Shyam Khetan said he had previously played for Nepal’s national cricket team and described the agreement as a professional decision linked to the sport’s popularity.

The company said the partnership is expected to strengthen its brand presence nationwide as viewership rises during the tournament.