Organised by the US Embassy, the two-day Creators Mela 2024 has officially begun.

This digital conference, taking place at the Aloft Hotel in Kathmandu, is aimed to enhance the skills of both aspiring and established Nepali digital creators and influencers, empowering them to launch and grow their online presence or businesses.

Creators Mela 2024 features an impressive lineup of 19 lectures and interactive workshops combined with 12 main stage performances. Attendees will have the opportunity to participate in sessions covering crucial topics such as brand-building, monetisation, and mental health.

This year’s event has more performances and speakers than last year.

On Friday, there were sessions on Podcasting, growing social media presence across different platforms, leveraging AI for social media success, reaching social media success, art of visual storytelling, addressing social media regulations, attracting sponsors and Question and Answer sessions with Embassy Public Affairs Chief Garrett Wilkerson and Spokesperson Zehra Naqvi, while on the MainStage there were amazing sessions and performances by the artists.

Sessions and performances by the artists were also held. According to the organisers, over 500 content creators attended the event.

According to a statement issued by the US Embassy, “Last year, over 1,500 content creators attended the first-of-its-kind in-person event to network, experience the music festival-inspired main stage and immersive creator zone, and enhance their skills through 17 sessions on topics like brand-building, financial literacy, and content development. This year, we have 19 interactive workshops."

In a notable addition to this year’s program, several parliamentarians will join a session to address the concerns of content creators regarding social media regulations, providing a platform for dialogue and collaboration.