Everest Premier League (EPL) Twenty20 cricket tournament has partnered with sportswear brand Seven as the principal co-sponsor for the franchise-based event set to be held from September 25 to October 9.

EPL managing director Aamir Akhtar announced that they have roped in the Indian sports brand as their exclusive kitting, clothing and merchandise partner for three years. Seven will provide sportswear for all six franchises in the tournament along with other staffers.

According to Arun Pandey, the managing director and chairman of Rhiti Group which produces the sportswear, they would supply the sports kits worth around Rs13 million in total. He also announced that the company would be opening three outlets in the Capital over the next two years.