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Reliance launches Campa in Nepal in partnership with Chaudhary Group
The initial Campa product lineup includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick.
Post Report
Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods arm of Reliance Industries Ltd, has launched its legacy Indian beverage brand Campa in Nepal in collaboration with Nepal’s diversified conglomerate Chaudhary Group (CG). This marks RCPL’s formal entry into the Nepali market.
The initial Campa product lineup includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick.
“We are thrilled to enter the Nepal market with our brand Campa in association with our esteemed partner Chaudhary Group,” said Ketan Mody, executive director of Reliance Consumer Products Ltd. “Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of consumers. We are investing for the long term and see great potential for accelerated growth in the region.”
Mody added that Reliance has a strong track record of delivering global-quality products at affordable prices, and the launch aims to transform the beverage experience for consumers in Nepal.
Nirvana Chaudhary, managing director of Chaudhary Group, said the collaboration reflects CG’s commitment to offering premium and diverse beverage choices rooted in heritage. “We are proud to partner with a leading global conglomerate like Reliance Consumer Products to bring Campa to Nepal,” Chaudhary said. “We are confident Campa will resonate with local consumers who appreciate distinctive beverage options.”