Ncell has launched a 12-week consumer campaign, offering a bumper prize of Rs10 million under its ‘Sadhain ON Crorepati’ campaign.

The campaign includes weekly cash prizes of Rs100,000 each for 10 customers, totalling 120 weekly winners over the 12 weeks. Additionally, all participants receive guaranteed bonuses, including data, voice, or digital services, Ncell said in a statement.

To enter, customers must purchase any Ncell service or pack—such as new SIM, data, voice, SMS, roaming, or combo—worth Rs99 or more. Each qualifying purchase earns one campaign ticket; higher-value purchases provide more tickets. For example, a Rs 499 pack gives five tickets. Renewal and roaming services grant double tickets.

“This monsoon, after more than a decade, we have launched this massive campaign,” said Ncell CEO Jabbor Kayumov. “From a Rs10 million bumper prize to sure-shot bonuses, there’s something for everyone.”

Prepaid, postpaid, and wire-free customers with valid Nepali bank accounts and PAN numbers are eligible. Tickets are issued automatically upon qualifying transactions.

Services can be purchased via USSD code *123#, the Ncell App, website, authorised outlets, or supported digital wallets and bank platforms.

Winners will be announced every Sunday from 6:30 to 7:00pm on Kantipur TV, Ncell’s YouTube channel, and the Ncell App. The company will hand over cash prizes directly, it said.