Ncell has introduced a new service model with the launch of its first-ever ‘Shop-in-Shop’, aiming to enhance customer service accessibility. The pilot outlet officially opened on Thursday in Bhairahawa.

Established in partnership with Ncell’s Point of Sales (PoS) partner New Lumbini A 2 Z Mobile in Mailawar, Bhairahawa, the Shop-in-Shop was inaugurated by Stephen Rodriguez, Ncell’s Chief of Staff, during a special ceremony.

The new facility provides customers with the full range of services available at Ncell Centres, including: purchasing new SIM cards, account recharge, KYC information updates, SIM ownership reverification, Popular data packs (including Sadhain ON Renewal)and eSIM upgrades. Internet configuration and general service support facilities are also availabe during the event.

“Our customers can now access all Ncell services at nearby Shop-in-Shop locations,” said Rodriguez. “This is a model we plan to expand nationwide as part of our commitment to accessible, reliable service under our ‘Here for You’ theme.”

The Bhairahawa outlet will operate six days a week (Sunday to Friday), ensuring consistent service for customers in the region.