Federation of Nepali Journalists (FNJ) has taken exception to the controversial remarks regarding the implementation of “Clean Feed Policy” on foreign pay channels telecast in Nepal.

In a statement on Tuesday, the umbrella body of Nepali jounralists noted that, apart from being an issue of advertisement, the “Clean Feed Policy” is directly linked with the development of Nepali media business and national self-respect.

“No one has to hesitate to implement the Clean Feed Policy in Nepal at a time when many countries are exercising such policy,” the statement read.

The FNJ has drawn the government’s attention to not backtrack from its move to implement the “Clean Feed Policy” under any circumstances.

The Cabinet on Friday had decided to implement “Clean Feed Policy” on foreign pay TV channels telecast in Nepal.

 “Clean Feed” is a transmission of broadcast content without advertisement. Nepali advertising agencies had long been demanding introduction of such a policy, stating unrestricted transmission of advertisements by foreign TV channels hindered growth of domestic media and advertising industry.