Choose your next style museIn another life, these characters would've made a living as fashion influencers.
When you sit down to watch a television show, you probably want to see great acting, a compelling storyline, and some interesting character development. Those things are all important, but sometimes you just want to see the clothes being used to their fullest potential.
Blair Waldorf from Gossip Girls, Rachel Green from Friends, Jackie Burkhart from That ‘70s Show have long been a source of fashion inspiration for many. But in recent years, television has further created some of the most iconic characters. And those iconic characters have equally iconic outfits. From glamorous dresses to striking suits, there are a lot of enviable TV outfits out there.
Villanelle from 'Killing Eve'
With her very distinctive and on-trend style, there is little surprise that Villanelle's designer looks have topped this list with viewers wanting to emulate some of her most memorable fashion moments.
There has been a striking increase in searches on Lyst year-on-year for her style, and she has also caused spikes in specific pieces. From the millennial pink silk Rosie Assoulin top and magenta William Vintage skirt—paired with dramatic Christian Lacroix earrings—that Villanelle, played by Jodie Comer, wears in Amsterdam to the frilly Molly Goddard chiffon frock that has become synonymous with the show's spot-on dark humor and Villanelle's flair for drama, the assassin would've easily made a living as a fashion influencer.
Marianne from 'Normal People'
Not only has Normal People introduced us to some new faces and offered the perfect binge-watching opportunity, the show's characters are also one big fashion mood. Of course, no discussion of Normal People style can go by without first mentioning Connell's chain, but it's the story's heroine, Marianne, played by Daisy Edgar-Jones, who has us wanting to overhaul our entire wardrobes.
From endless summer dresses to that sapphire blue velvet evening number, Marianne continuously serves look after look, whatever the occasion.
TV characters often inspire their own trends but there's something less considered about Marianne's style—in a good way. Instead of buying into specific 'trends', she has a different attitude to fashion altogether. In fact, she seems almost ambivalent about what's 'in' which is quite refreshing. Instead, she just wears whatever she wants. Maybe it's her effortlessly cool shaggy fringe or the fact her outfits are notably fuss-free, but there's no denying that we’d like to raid Marianne’s wardrobe.
Eleven from 'Stranger Things'
After two full seasons of wearing Hopper's and Mike's hand-me-downs, Eleven finally got to go shopping in Stranger Things 3 – and the looks she picked were straight fire. For someone who has basically lived her entire life in captivity, the girl has some pretty epic style.
The third season saw Eleven as the ultimate ‘80s kid thanks to her newfound love for bright bowling shirts, busy prints, dungarees and scrunchies. It wasn't just a look, it was a whole look. Eleven wore a particularly colourful iteration of the trend and thousands of fans specifically searched for 'Eleven shirt'.
Renata Klein from 'Big Little Lies'
Although there are more than a few women whose style viewers would want to emulate in Big Little Lies (Pinterest saves were up 490 per cent year-on-year for the show's outfits), Renata Klein's serious yet chic designer wardrobe has seen the most interest.
Searches for Roland Mouret’s ruby red Zodiac gown spiked after it was featured in the first episode of the show’s highly-anticipated second season. The brand also enjoyed a rise in searches a few weeks later, when Laura Dern’s character wore its Delen jacket.
Fleabag from 'Fleabag'
It didn't take long for Phoebe Waller-Bridge’s character to inspire fashion searches when Fleabag returned for a second season this year. Waller-Bridge, in addition to writing and creating the show, stars as the title character Fleabag, a young woman full of biting wisecracks, self-deprecating humour, and hypersexual tendencies.
From micro hemlines to cut-away jumpsuits, we’ve seen how she mixes daring items into mundane, everyday style. Fleabag’s look is very French, from her dark bob and a bold red lip to her striped tops and buckled trench coat. She is not an obvious style icon but once you watch the show, you’ll see how impressive the subtlety of Fleabag’s styling was. The black backless jumpsuit worn in the season two premiere turned heads as people specifically searching for 'Fleabag jumpsuit' on Lyst. A book could be written on the jumpsuit alone. Halter-necked and plunging to the waist, it was a masterpiece of silent positioning.