Everest Premier League expands its outreachThe lucrative T20 cricket organiser inks a three-year contract with sports channel DSports.
Everest Premier League on Tuesday signed a three-year broadcasting deal with India-centric sports channel DSports. The tie-up with the international broadcaster is first of its kind in the domestic cricket.
EPL Managing Director Aamir Akhtar and DSports chief operating officer Dilip Sharan signed a memorandum of understanding on Tuesday. As per the agreement, DSports will have the full rights of broadcasting all the matches, analysis, presentation ceremonies, auction and other EPL promotion or press events in the future. The financial terms of the agreement has not been disclosed.
Speaking at the event, EPL MD Akhtar said they hope to promote EPL and Nepali cricketers globally by roping in the DSports as their global broadcasting partner. Akhtar said the rights to broadcast matches within the country remains with EPL and they can also hand it over to the Nepali channels if required. Akhtar said the agreement with DSports has to be renewed every year. DSports COO Sharan said cricket was rapidly developing in Nepal and the deal would be an opportunity to showcase Nepali cricketing talent across the world.
EPL is a professional Twenty20 cricket league contested annually by franchise teams. Its inaugural edition was organised in 2016 with Panchakanya Tej winning the title. The first edition was held without international players with domestic players auctioned in an event. Biratnagar Warriors won the second edition and Lalitpur Patriots the third edition.
Kantipur Television had broadcasted matches from the first edition while the second and third edition matches were shown live by AP1 channel. The fourth Everest Premier League has been scheduled for February 29 to March 14 next year. For the fourth edition of EPL, the organisers have made it mandatory for teams to have at least one player from test-playing nation as their iconic player.