Yash Khandelwal, head of international business, TATA Passenger Electric Mobility Ltd, recently visited Kathmandu to launch the new Tata EV brand. Electric vehicle (EV) imports in Nepal have surpassed those of traditional gas-powered vehicles, marking a milestone in the country’s transition to cleaner transport. In the first half of the current fiscal year, ended mid-January, Nepal imported 12,974 four-wheelers—including passenger buses, microbuses, and private vehicles. Of these, 7,349 units were EVs, putting Nepal on track to replacing petroleum-based light vehicle imports with EVs by 2031, aligning with the nation’s sustainability commitments. EVs are environmentally friendly, with zero tailpipe emissions, thus helping to reduce air pollution. Beyond environmental considerations, Nepal has experienced an intense competition between China and India in their push to dominate the EV market. In an email interview with the Post, Khandelwal shared TATA’s strategies for boosting sales in Nepal. Excerpts:

How do you view the growth of Nepal’s EV market? Where does Tata figure in it?

The adoption rate of EVs in the personal segment has accelerated in recent years. From close to 14 percent EV penetration in 2021-22, it has now exceeded 80 percent. Several factors have contributed to this surge, including favourable government taxation policies on EVs, increased environmental awareness, availability of green financing, better operational costs, a growing EV ecosystem, and rising competition among EV brands. A crucial driver of this growth has been the expanding EV ecosystem. Since launching our EVs in 2021, we have focused on introducing high-quality products and supporting the ecosystem's development. With rising sales, we have strategically expanded our EV infrastructure. Today, we proudly have the largest EV ecosystem in Nepal, with over 185 charging stations, more than 16 dedicated EV service centres, and 21 sales outlets nationwide.

Can you tell us about the ongoing competition between Chinese and Tata EVs?

The EV market in Nepal is growing rapidly, and we welcome healthy competition as it fosters innovation and provides better choices for customers. Competition ultimately benefits the entire market by accelerating growth and broadening consumer options.

Why should customers buy Tata EVs?

Tata.ev, known for its reliability, strong service network, and trusted brand reputation, has emerged as a leader in the passenger EV segment. We are dedicated to bringing reliable, efficient and sustainable mobility solutions to Nepal. Our EVs combine performance, affordability, safety, and robust after-sales support, making them an ideal choice for Nepali customers.

With the launch of the Curvv.ev, Tata.ev now offers the broadest range of EV choices across all price segments—from entry-level hatchbacks to premium SUV coupes—ensuring customers have options tailored to their budgets and preferences.

How do you compare the EV market in Nepal to other South Asian markets?

Nepal’s EV market has grown rapidly over the past 2-3 years, driven by supportive government policies, attractive pricing, preferential financing, diverse product options, and rising environmental awareness. Additionally, local partners have significantly invested in developing EV infrastructure—such as charging points and skilled workforce training for repair and maintenance. Nepal’s focus on clean energy, supported by its hydropower surplus, makes EV adoption a natural fit. Across South Asia, similar growth patterns are emerging, especially in India, where strong government policies, local manufacturing, and charging infrastructure expansion have driven adoption. Bhutan is another market experiencing strong EV momentum, with a clear government focus on sustainable transportation.

Where does Tata.ev stand in this growing EV market?

Our journey into electric mobility began with a clear commitment to meaningful, sustainable transportation. With over 200,000 Tata EVs on Indian roads, we are India’s largest four-wheeler EV manufacturer. This extensive experience uniquely positions us to understand and navigate the EV landscape. With Tata.ev, we have adopted the brand philosophy of 'Move with meaning,' placing sustainability at the heart of our mission. Partnering with Sipradi, we have worked relentlessly to provide Nepali customers not only with top-tier EV products but also a strong ecosystem that supports EV ownership. Our diverse product portfolio spans multiple body styles and price ranges, catering to various customer needs. The 2025 Tiago.ev, with its 24 kWh battery and compact design, is perfect for city commutes. The Punch.ev, available in 25 and 35 kWh battery options, appeals to those seeking high-end features in a compact package. The Nexon K3.ev, equipped with a 45 kWh battery, suits long highway journeys and handles Nepal’s rugged terrains with its high ground clearance. Lastly, the Curvv.ev—a design-forward SUV coupe with a 55 kWh battery—blends luxury, power, and off-road capabilities, offering a premium driving experience.

How do you differentiate the Nexon K3.ev, Tiago.ev, and the upcoming Curvv.ev for the Nepali market?

Each model targets a distinct customer segment. The 2025 Tiago.ev, an entry-level hatchback, appeals to first-time EV buyers focused on city driving with occasional longer trips. The Nexon K3.ev, a compact SUV with a 45 kWh battery and 190mm ground clearance, caters to customers needing more space, durability, and off-road capabilities for long drives. Finally, the Curvv.ev—a premium SUV coupe with a 55 kWh battery—offers a balance of SUV power, coupe luxury, and high performance, making it ideal for daily commutes and adventurous journeys.

How will the Curvv.ev perform on Nepal’s highways?

The Curvv.ev is designed to dominate Nepal's roads with its 55 kWh battery capacity, 186mm ground clearance, robust suspension, and advanced safety features such as ADAS Level 2 and ESP with i-VBAC. This combination ensures a powerful, smooth, and safe driving experience for long highway commutes and off-road adventures.

How does Tata.ev ensure strong after-sales support for EV customers?

In collaboration with Sipradi Trading, Tata.ev is actively reinforcing its after-sales support in Nepal. We now have more than 16 EV-dedicated service centres across the country. Additionally, our first-of-its-kind battery diagnostics and restoration facility allows battery pack servicing at both module and cell levels, saving customers time and money. We also invest in local talent by establishing Nepal’s first EV learning centre and training a skilled workforce to support the growing EV ecosystem. With these initiatives, Tata.ev is committed to not just selling vehicles but building a sustainable, customer-focused EV future for Nepal.