Why Nepal’s tourism campaigns have—and haven’t—worked

Given the success of past initiatives, tourism entrepreneurs have high hopes for the campaign that aims to bring in 2 million tourists.
From the hippie paradise to Shangri-La and Naturally Nepal: Once is not enough, Nepal has attempted to change its brand identity to Lifetime Experiences in a bid to position the country as one of the world’s most unique value destinations. Post File Photo
Sangam Prasain
Published at : January 2, 2020
Updated at : January 2, 2020 11:15

Sangam Prasain

Sangam Prasain is Business Editor at The Kathmandu Post, covering tourism, agriculture, mountaineering, aviation, infrastructure and other economic affairs. He joined The Kathmandu Post in October 2009.