Kantipur Publications has announced the launch of the third season of 'Kantipur Ko Karodpati', a subscription scheme of the company’s English and Nepali national publications, under which one lucky subscriber will win Rs10 million at the end of the campaign. The campaign will run for five months.

The winner’s name will be declared through a lucky draw that will be broadcast live on Kantipur Television.

Furthermore, the Karodpati scheme also offers cash prizes of Rs100,000 every week and Rs one million every month to lucky winners throughout the campaign period.

According to Shishir Pachhai, corporate manager of the publications, the scheme is intended to “create a secure readership” and will offer additional benefits, such as Rs500,000 accidental insurance to the subscribers, discount vouchers of Rs750 in health insurance scheme and scratch coupons in which there will be many other prizes, among others.

Pachhai said the nationwide launch of the scheme would help in expanding the reader base and encouraging more readers to subscribe to the newspapers. “It is imperative to satisfy the readers through such prize elements and schemes along with the rich contents of the newspapers,” said Pachhai.

Launched first in 2015, the publications has, so far, produced two karodpatis through its subscription scheme. In subsequent years, the scheme was differently launched—as Kantipur Swarnapur Subscription Scheme.

Binaya Shrestha of Thankot and Saroj Kumar Shrestha of Bafal were the lucky winners of the Karodpati Scheme in 2016.

When the Post reached out Binaya to recollect his experience when he won the prize, he said that the amount he won under the scheme brought a lot of changes in his life. A regular reader of The Kathmandu Post, Binaya used the money he won in investments and meeting necessary family expenses. He also said he gave some of his winnings to his sisters.

“It is almost impossible to earn a crore overnight for a middle-class family,” said Binaya. “But subscribing to the Post made it possible.”