Creo Communications, a Nepali brand consulting agency, and Strategy Central, an initiative of Bangladesh’s Adcomm Group, announced a strategic partnership amid a function held at Vivanta Kathmandu in Jhamsikhel, Lalitpur on Wednesday.

Officials present at the function said they aim to revolutionise brand consulting services in Nepal by combining expertise and a strategic approach to branding.

The event was attended by professionals from diverse sectors who were introduced to the partnership’s vision and its plans for offering innovative brand consulting services in Nepal.

Nazim Farhan Choudhury, chairman of Strategy Central and managing director of Adcomm Group, shed light on the evolution of client demands in the advertising industry.

“With over three decades in advertising, we have observed a growing need among clients to elevate their brands beyond advertising,” Choudhury said. “This realisation led to the inception of Strategy Central two years ago. Today, we are thrilled to expand our services to Nepal.”

He revealed that the partnership was the result of his long-standing relation with Ujaya Shakya, managing director of Creo Communications and founder of the advertising agency Outreach Nepal.

Shakya said that he and Choudhury had known each other for over 15 years and often discussed ways to elevate local brands to regional and global standards.

In his presentation at the event, Shahriar Rahman, managing director of Strategy Central, explained the fundamental principles of their approach.

“Our philosophy is rooted in simplicity,” Rahman said. “However, with rapid technological advancements, many marketers lose sight of the basics. This partnership aims to refocus on the essentials, integrating advanced technologies to enhance branding efforts.”

Meanwhile, Choudhury said that simple ideas often lead to deeper connections.

He added that they have great faith in Nepal, its economy, and Nepali entrepreneurs, and that they were committed to investing their time, energy, and resources to establish a strong and enduring presence in the country.

“At Strategy Central, we aim to uncomplicate branding and forge strong, meaningful brand connections,” he said.