Allied Blenders and Distillers, one of the fastest-growing spirits company, has announced its foray into Nepal with the launch of its deluxe whisky brand, Officer’s Choice Blue.

After a success in markets around the world, Officer’s Choice Blue has entered to Nepal as part of the company’s expansion strategy. 

The discerning consumers of Nepal are no strangers to luxury brands, particularly the finest of global spirit brands, it said.

The launch of the product is a testament to the rising aspiration levels and evolved tastes of the consumers in Nepal, the company said in a statement.

Deepak Roy, executive vice chairman, Allied Blenders and Distillers said, “One of the core values of the company is to be ‘constantly innovating and being different’.”

“Since its launch in 2011, Officer’s Choice Blue has been appreciated by millions of consumers worldwide.”

The company enjoys a global footprint with presence in 26 countries including key markets like India, UAE, Oman, Qatar, Bahrain, Nigeria, Tanzania, Malaysia, Singapore, Chile, Haiti and USA. Its flagship brand, Officer’s Choice Whisky, is not only the largest-selling whisky brand in the world, but also the second-largest-selling spirits brand globally. 

Officer’s Choice Blue, a premium variant of Officer’s Choice, was launched in the year 2011.  

In a little over five years, the brand has grown to 8 million cases, a remarkable feat achieved by few brands, the company said. 

Allied Blenders and Distillers flagship brand is the famous Officer’s Choice Whisky and the portfolio includes Officer’s Choice Blue Whisky, Officer’s Choice Black Whisky, Class 21 Grain Vodka, Jolly Roger Premium Rum, Lord & Master Brandy and Kyron Premium Brandy.

It is the 3rd largest spirits company in India with volumes of 33.2 million cases in the year 2016-17.