With 100 days to go before the start of the Uefa Euro 2016 tournament, Carlsberg, the Official partner of Euro 2016, unveiled its campaign delivering on the promise to “Live it Live.”.

Every fan wants to be at the Euro 2016. Moreover, every fan wants to be a part of this extraordinary journey. Carlsberg is making this ultimate dream come true via once-in-a-lifetime experience for Nepali football fans to win a VIP hospitality package to watch Euro 2016 match between Italy and Sweden live in France and also present man-of-the-match award. The lucky winner will also get a chance to take along one of his/her friends to watch the game in France.

For the first time in the tournament’s history, Euro2016 will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in 10 different cities across France.

Philip Norley, managing director of Gorkha Brewery shared his excitement, “It is truly a unique opportunity for Carlsberg and we are thrilled to share this once-in-a-lifetime opportunity with the football fans of Nepal.

Carlsberg is raising the bar to provide the first-of-its-kind experience for our valued consumers and offer them with an exclusive experience to travel to France to watch the match live through our campaign.”

Carlsberg is providing the consumers a great reason to celebrate Euro 2016. Carlsberg consumers can be a part of this exclusive campaign on purchase of every bottle/can of Carlsberg. They can fill a coupon with the purchase of Carlsberg and drop it in the Carlsberg drop-box at the nearest selected outlets for the next 8 weeks. The lucky winner will be announced on May 3 via lucky draw.