The deeply ingrained notions of ‘impurity’ around menstruation are forcing women to pop pills so that they are socially acceptable during festivals and rituals.

While users initially dealt with shame and guilt for being on the apps, over time they have found new friends, made business connections, and even found therapists.

The pandemic provided an opportunity for these new readers just while there were clients, and social media became the tool.

Health, safety, and sanitation are on the top of diners’ minds amidst the pandemic, and restaurateurs seem to have taken note.

The government last fiscal year collected Rs342.31 million in revenue from imports of sanitary napkins. Calls grow to ensure easy accessibility of menstrual hygiene products.

Beyond ‘beauty’, parlours can be safe havens as it provides an emotional refuge for visitors to have intimate conversations and share their stories and feelings.