Sajhadeal on Sunday announced a major rebranding as Saajha Online Shopping. Sajhadeal.com was founded as an online marketplace in 2017 by four entrepreneurs. 

After three years of successful operations, in 2020, a group of chartered accountants invested in a company. 

"The company is led by very professional and experienced board members with a vision of being a marketplace for all, which is why Saajha came up with the slogan," said Deepak Pandey, chairman of the company, who is also the president of the Nepal Association of Chartered Accountants and Garima Capital. 

Anil Basnet, who has worked in the e-commerce industry for a decade, is the company's new CEO. 

"Saajha will now be one of the leading e-commerce platforms in the country, promoting local and international brands and sellers," Basnet said. “Saajha will provide delivery service to rural areas of Nepal such as Mustang, Jumla, and Humla,” he said. 

Saajha has already launched a new website called saajha.com.np, and the company plans to release a mobile app by the end of next month. Saajha currently has more than 500 sellers and 120,000 users on board.