The pandemic has triggered a dramatic boom in e-commerce, which was already witnessing significant growth in the sector. Digital maturity in South Asia sped up with more people shifting to shopping online due to lockdowns across the region and businesses having to think outside the box to find new sales channels and ways to keep customers engaged.

Daraz, the largest e-commerce platform in South Asia, has seen business on its platform continue to record 100 percent year-on-year growth and is on track to reach over $1 billion sales on its platform this financial year. In 2021, the company reached over 40 million users on its platform across its five markets, and over 100,000 active SME sellers, according to the press release issued by the company.

Covid-19 has provided the ultimate test in which governments across South Asia now recognise the role of e-commerce in keeping regional economies moving through the crisis. As a key player in the industry, Daraz has showcased how its platform can support business continuity, ensure essential goods and services can continue to be delivered, and improve economic resilience of the markets it has a presence in.

To kickstart the year, Daraz will be undergoing a complete brand refresh. While the look and feel of the brand is now evolving to be more modern, contemporary and relatable, Daraz is now set to establish an emotional and experiential relationship with its customers as well as sellers.

The brand’s focus will move to a more exploratory and personalised experience, where the focus is not on just selling products, rather experiences. While it brings the joy of shopping to people across the nation through the wide variety of assortment on its platform, it will continuously innovate and create new avenues of entertainment and engagement for its sellers and customers alike. This keeps to the company’s ambition of making e-commerce a key part of people’s everyday lives, and not just when they need to purchase something.

More than just a cosmetic change, the brand refresh signifies the evolution of Daraz as it gears up to achieve its vision of reaching 100 million customers and businesses by 2030 and to herald in a new era of e-commerce for South Asia.