Samsung has launched the Galaxy J2 2016 with two new innovations—Turbo Speed Technology and Smart Glow—in the Nepali market. The J2 2016 is an upgraded version of the J2 unveiled last year which is the top selling smartphone in Nepal today. The new Galaxy J2 is also an addition to Samsung’s 4G-enabled smartphone portfolio.

The new Galaxy J2 has been re-engineered, re-designed and re-loaded with new features such as Turbo Speed Technology (TST), a revolutionary innovation which results in superior device performance, and Smart Glow, a next-gen colour LED notification system for the convenience of users.

The TST is a revolutionary innovation which results in superior device performance including native apps loading up to 40 percent faster than devices with double the RAM. It also proactively shuts down idle processes running in the background and declutters RAM using its intelligent memory system to ensure resources like RAM and processor are free and ready to take on new tasks, thereby extending the fastest in-class experience.

“With Turbo Speed Technology, Samsung engineers have made a breakthrough in optimizing the operating system and hardware to provide the best-in-class performance. The Samsung Galaxy J2 2016 also comes with an innovative ‘Smart Glow’ notification system which has a wide range of utility benefits while also adding a fresh new design element to the device,” said Pranaya Ratna Sthapit, Head - HHP Division, Samsung Nepal.

The innovative Smart Glow in the new J2 is a next-gen colour LED notification system. This feature has been developed based on the insight that smartphones tend to get cluttered with notifications. The Smart Glow consists of an LED ring around the rear camera which can be customized for priority notifications of any app or contact. While up to four alerts can be set, consumers can create and choose their own colour for the Smart Glow. It also alerts users if they are running low on battery, internal memory or mobile data. Users can also use the Smart Glow LED ring to position the rear camera for higher megapixel selfies with the Selfie Assist feature.

The phone also features Ultra Data Saving, Ultra Power Saving modes, Selfie Assist and Quick Launch Apps making them the most differentiated offerings in the affordable segment. The Ultra Data Saving mode provides up to 50 percent mobile data savings by blocking unnecessary background applications from consuming data. It also has a proprietary data compression technology, which ensures the most cost-efficient internet experience.

The phone comes with a 5-inch HD Super AMOLED screen. Measuring just 8 mm in thickness, the Galaxy J2 is a sleek device which is further complemented by soft rounded edges that ensure a comfortable grip. The phone is available in black, silver, and gold colours.

Powered by a 1.5 GHz Quad Core processor, 1.5 GB RAM for smoother and seamless multitasking, the J2 supports 128 GB expandable memory to ensure consumers never run out of space. The battery capacity has been expanded with a larger 2600 mAh battery. The new J2 has the latest Android Marshmallow 6.0.1.

The new Galaxy J2 comes with a significant camera upgrade over the earlier version with the primary camera going from 5 megapixel to 8 megapixel. The front camera has also been upgraded from 2 megapixel to a powerful 5 megapixel for high quality, crisp and detailed photographs. The new Galaxy J2 is available in Nepal for Rs15,900.