Amid an event here on Friday, the company announced the release of the “award-winning” bottle design featuring a pull-off-cap.

In a statement, Gorkha Brewery said the company is highly optimistic and confident that the new design would be a growth driver.

Tuborg is the first beer brand in Nepal to introduce the innovative packaging in the form of a unique pull-off cap, which lends consumers the freedom to enjoy their drink without having to look for a bottle opener, the statement said.

It added the cap is tamper proof which makes it impossible to either replicate or contaminate.

Building on the existing equities of the Tuborg name and label shape, new ideas have been added such as Tuborg’s new titled logo, it said. In addition to the redesigned bottle, the new look of Tuborg carries a new tilted front label with visible Tuborg branding.

The Tuborg Logo at the middle has a new “Bombastic” feel and is tilted at 62.5º which is widely known as “The Tipping Point”.  

Tuborg’s new visual identity also showcases a refreshing look to entice consumers in a never-before-seen packaging—a bottle that adds a cool new look to its edgy appearance with an easy to hold grip.

The new rejuvenated Tuborg look has a new, more fun tagline—Kholau Tuborg Ramera … Jaha Bhayepani—which inspires the consumers to be open to fun experiences.

According to the company, the new redesigned bottle has the same great taste of Tuborg which is authentically brewed with pure lager malt, water, hop and yeast with a perfectly balanced character of dry richness, liveliness, sweetness and hop subtleness.