‘AInspire AI in Marketing Summit 2025’ began Wednesday at The Soaltee, Kathmandu. This summit explores how AI can enhance marketing and business practices in the country.

The welcome speech was delivered by Mahesh Swar, president of NMA. Mike Harker, public affairs chief of the US embassy and Bishnu Rimal, chief advisor to the prime minister of Nepal, delivered the opening remarks.

“Today, we have gathered not just to discuss AI but to explore how it can solve real-world challenges,” said Swar.

Three sessions highlighted the current state of AI, where its future is heading and how AI is reshaping the future of marketing. The organisers reported an audience of approximately 165 individuals, hailing from diverse sectors such as banking, insurance, and hospitality.

Suketu Gohel, head of art and creative director at Schbang, Kshitiz Rimal, the founder of Next AI and Vikash Dadoo, founder and CEO of InteractWare Consulting, were the speakers in the sessions, respectively. Rimal elaborated on the Large Language Model (LLM) in his session.

“Five years ago, different kinds of activities were done by different AI models. Now, they are converging together. Multiple works can be done with multi-model generative AI. Think of it as a single model doing everything, from speech to text to image generation to analysing images,” said Rimal.

Today, there will be two sessions by Sana Bousbai, co-founder of Digit, All Institute, Morocco and Parag Shrestha from Fusemachine.