RB Diamond Jewellers, founded in 1997, is Nepal’s one of the most recognised houses of diamond jewellery. The company has recently announced a series of developments as part of its 27th-anniversary celebration. At a press meet organised at the Hotel Yak and Yeti in Durbar Marg, Kathmandu, on Monday, the company unveiled a new logo.

Riken Maharjan, chairman of RB Diamond Jewellers, said about the new logo, “The circular emblem’s root-like lines are an ode to my father; the late founder of this company, Ramesh Maharjan,” His background as a farmer before his entrepreneurial journey into the industry is depicted in the logo.

The design motif also bears an intentional semblance to the refractive facets of a round diamond. The redesigned logo reflects RB Diamond’s commitment to craftsmanship and its deep-rooted heritage. The logo’s intricate design pays homage to the brand’s history and its vision for the future, symbolising a blend of tradition and modernity.

Alongside the logo unveiling, the company announced the appointment of Rehan Shrestha as its new brand ambassador. Shrestha, a creative content creator, designer and a popular figure in Nepal’s fashion industry, is expected to bring his unique vision and style to the brand. With this partnership, the company hopes to build on their history of creativity and innovation.

“I have been privileged to be a part of this project. I love the products of RB Diamond and have worn their accessories on many occasions,” Shrestha said.

To celebrate the anniversary, RB Diamond will host a jewellery fashion show on March 30. The event will showcase the latest collections from the company, highlighting the brand’s craftsmanship, innovative designs and commitment to excellence.

Bollywood actress Jaqueline Fernandez will also be present at the fashion show. Known for her charismatic presence, the organisers claim Fernandez embodies the essence of RB Diamond’s brand values. Additionally, Thai actor and model Kim Goodburn will open the Men’s collection.

“We are thrilled to put together such an event and welcome our new brand ambassador. We look forward to showcasing our exquisite collection soon,” said chairman Maharjan.