Colours are not merely passive elements of the visual world; they can influence our thoughts, feelings, and behaviours in ways we might not even realise. The field of colour psychology explores how different hues can impact the human mind and shape our perceptions of the world around us. From the moment we wake up to the colours surrounding us throughout the day, their psychological impact plays a significant role in our daily experiences.

Understanding the intricate relationship between colours and human psychology has far-reaching implications, affecting various aspects of our lives. From marketing and branding to interior design and even therapeutic practices, the insights gleaned from colour psychology have reshaped how we interact with the world and each other.

Colour psychology has a profound impact on human behaviour. Marketers and advertisers strategically employ specific colours to influence consumer decisions and actions. The colour of a product’s packaging or the hues used in advertisements can subconsciously sway our choices. Moreover, colours can impact our perceptions of trustworthiness, quality, and value, thus shaping our purchasing behaviour.

Clinical psychologist Trishna Ghosh has almost a decade of experience working in the mental health sector. She received her MSC in clinical psychology from Christ College in Bangalore, India. Currently, she is working as a senior clinical psychologist at Lagankhel Mental Hospital and is the president of the Manoshastra Counseling and Research Centre. She gives further insights into the implications of colour on human psychology.

What is the relationship between colour and psychology?

Colour and psychology have a close relationship. Many aspects of our life are affected by it—conveying specific information, influencing decisions, stimulating hunger, healing, attracting a mate, and more. This connection is explored in colour psychology, which delves into how different colours can impact the human mind and psychological responses.

What are some common emotional responses people have to different colours, and are these responses universally or culturally influenced?

In psychology, colours are divided into two categories chromatic and achromatic. Achromatic colours (white, grey and black) have lightness but no hue or saturation. Chromatic colours, on the other hand, have hues such as red, blue and yellow, as well as saturation. Red and orange are examples of warm colours that tend to arouse feelings of vigour, enthusiasm, and passion. Cool hues, on the other hand, like blue and green, evoke sentiments of peace, tranquillity, and relaxation. Also, blue means stability, purple means royal, green means healing, yellow means optimism, and pink reflects softness.

Colours also carry cultural symbolism and significance that shape how they are perceived and interpreted in different societies. For instance, white symbolises purity and innocence in Western cultures but represents mourning in other cultures like ours.

Are there any colours that tend to have calming and disturbing effects on individuals?

Yes, specific colours are generally associated with calming or disturbing effects on individuals. However, it is essential to note that individual responses to colours can vary based on cultural background, personal experiences, and individual preferences. What may be calming to one person may be disturbing to another. Red and blue both have the potential to be calming colours for some people. However, green and blue are frequently preferred, which is why many hospitals use green, as it represents healing. So, individual reactions to colours can be highly subjective.

Can exposure to specific colours impact our cognitive processes, such as attention, memory, or creativity?

According to research done by the University of British Columbia, colours have an impact on cognitive processes. Bright and vibrant colours, particularly red, are attention-grabbing. For this reason, you often see red used in warning signs, traffic signals, and advertising to draw attention to important information or create a sense of urgency.

Conversely, softer and more soothing colours like blue and green can help promote a sense of focus and concentration. These colours are often used in workspaces and educational settings to improve attention and productivity. However, it is essential to note that the effects of colour on cognition may vary depending on the context and the specific task or activity at hand.

What are some practical tips for using colours to promote positive emotions, productivity, and overall well-being?

I personally think that the colours we choose and prefer depend on our mood, circumstances in life, and past experiences. Studies have shown that light colours encourage optimism while dark colours encourage pessimism. However, colours aren’t solely responsible for changing your mood—but they can help. So, use any colour that makes you feel at ease. Notice how you feel when you look at specific colours; perhaps they accelerate your emotions or bring you a sense of calm. If this happens continuously, then embrace or remove said colour from your life.