Culture & Lifestyle

Why is TikTok so addictive?

The app’s straightforward interface and all-knowing algorithm have been able to provide its users with an experience like no other platform. Why is TikTok so addictive?
Swasti Gautam
Published at : February 11, 2023
Updated at : February 11, 2023 07:51

Swasti Gautam

Gautam holds a Masters's Degree in Gender, Media and Culture from the London School of Economics.