Extreme Energy Drinks is the main sponsor to air the ICC Men’s T-20 World Cup live on Kantipur Max HD Television.

A sponsorship agreement between Kantipur Max and Xtreme Energy Drinks has been signed by Sagar KC, head of business at Kantipur Max, and Pawan Kumar Shrestha, sales head at Xtreme Energy Drinks. The ICC Men's T-20 World Cup will be broadcast live on Kantipur Max Television. With the live broadcast of the world’s most prestigious cricket tournament, the representative brand of sports and energy, Xtreme Energy drink, has become more popular with Nepali cricket fans.

This is the first time Nepali television has broadcast the T-20 World Cup live. “All 55 matches of one of the most-watched sports events will be broadcast on Kantipur Max,” reads a statement, adding that there will be English commentaries in the Kantipur Max channel and Nepali in the Kantipur Max-2 channel.

During the match days, in coordination with Xtreme Energy drinks, there will be special pre-match and post-match deliberation programs. The programs will feature in-depth analysis, reviews, and discussions with cricket experts, which are expected to bring the audience closer to the thrill of the game, the statement said.

On this occasion, Xtreme Energy drinks, through various social media and consumer-focused campaigns, has offered 40 lucky cricket fans an attractive package to witness the World Cup matches live in Mumbai. As part of the package, the winners also had the opportunity to cheer on the players directly, which will raise Nepali cricket fans' participation and enthusiasm to international levels.

Xtreme Energy Drinks, which has long supported sports and youth energy, is confident that the World Cup broadcast will strengthen its relationship with Nepali cricket fans.