Carlsberg is providing a unique experience by sending the autographed ball of its consumers to the Mount Everest in April-May this year.

The signed ball by Liverpool FC midfielder Philippe Coutinho along with the

autograph flag was handed over to Peak Promotion Pvt Ltd, carlsberg’s mountaineering partner agency on

Monday. The ascend will

start in April and the

signed ball along with the autograph banner is expected to reach top of the world by mid-May.

Autographs of over 10,000 carlsberg consumers will reach to the top of Everest. Carlsberg also announced

on Thursday that the autographed banner the ball

to be taken to the Anfield where they will be displayed at the carlsberg lounge for a couple of weeks.

Carlsberg had launched

its campaign ‘Your Autograph on top of the World’ in March-April last year. The signed balls were taken around

to selected outlets in Kathmandu for consumers. The carlsberg consumers became a part of this campaign by providing their autographs in 2,000 outlets across Nepal. However, in the wake of the destructive earthquakes that shook Nepal in April and May last year, the campaign was postponed.

Philip Norley, Managing Director Gorkha Brewery said: “It is truly a unique opportunity for carlsberg to be able to take the official football signed by Liverpool FC players along with the autographs of its consumers to the top of Everest. We are delighted to share moment with our fans. Our relationship with Liverpool FC started in 1992. It was Carlsberg’s very first connection to English football-an affiliation which has grown significantly.”