Ultra-runner Mira Rai has been appointed as the brand promoter of ekantipur.com, the official website of Kantipur Publications, on Wednesday. 

Rai, a former Maoist combatant who has gone on to establish herself as an trail-runner at the global stage, and Kantipur Publications signed an agreement that will see her promoting ekantipur for the next five years through the tournaments and official programmes she participates in.

Rai will wear the logo of ekantipur in her competition jerseys and other programmes. “This is the first time that I have signed a contract with a domestic corporate house and it gives me an immense pleasure,” said Rai during on Wednesday.

Rai and Kantipur Publications Assistant General Manager Mahesh Swar exchanged the MoU. Kantipur Publications Chairman Kailash Sirohiya displayed the jersey carrying ekantipur logo. The contract will be renewed every year.

AGM Swar said as a brand, the tie up with Rai will benefit ekantipur. “She (Rai) is a runner who has a global recognition and competes in international events. The Nepali diaspora in foreign countries will learn more about ekantipur through her,” said Swar. 

Rai has won several international trail running events and narrowly missed out on the Ultra Sky Marathon World Series Championship in Europe. She is participating in five races this year.