BTL, a rapidly expanding Indian electronics brand under the renowned Bajaj Tubes (P) Limited group, has officially entered the Nepali market through a strategic partnership with Limbic Advertising. The two companies signed a Memorandum of Understanding (MoU) in Kathmandu to solidify their collaboration on marketing strategy, brand alignment, and market entry planning. Under the agreement, Limbic Advertising has been appointed BTL’s official brand consulting and advertising partner in Nepal. The partnership aims to introduce BTL’s diverse range of innovative home appliances to Nepali households with a strong focus on market positioning and brand visibility. “We aim to ensure that BTL’s innovative product range reaches every Nepali household with strong brand positioning and impactful visibility. We trusted Limbic for their strategic and insight-driven approach,” said Naveen Bajaj, CEO and Director of Bajaj Tubes Limited. Limbic Advertising will oversee the brand’s local launch, spearheading efforts in strategic positioning, multi-platform advertising campaigns, influencer collaborations, in-store branding, and comprehensive brand consultation. “Being directly trusted by such a reputed Indian group is both an opportunity and a responsibility for us,” said Pragya Sharma, Managing Director of Limbic. “To help consumers understand the product's true value, we will deploy a balanced approach of strategy and creativity. We’re thrilled to deliver standout campaigns—thanks to their clear input and the creative freedom they’ve given us.”