Nepal Tourism Board (NTB) has re-launched one of its successful promotional campaigns named “Garmi Se Behal, Chalo Nepal” in major Indian cities.

The campaign was previously run in India in 2010, as part of pre-Nepal Tourism Year 2011 national campaign.

According to NTB, the campaign was launched on Monday, by circulating a post in the social media.

NTB said it attracted 70,000 likes as of Tuesday. “These kinds of campaigns will also be launched in other major tourist generating source markets more aggressively,” said NTB CEO Deepak Raj Joshi. “We have been focused on social media networks to promote Nepal.”

Tourist arrivals to Nepal fell to a six-year low of 538,970 in 2015 as the April 25 earthquake and subsequent Tarai unrest kept visitors away. Nepal received 251,148 less tourists last year, representing a sharp drop of 31.78 percent, compared to the 2014 figure.  Visitors from India dived 44.49 percent to a 13-year low of 75,124 individuals in 2015. In 2002, when the Maoist insurgency was at its height, Indian visitor numbers had dropped to 66,777.

Despite the sharp fall, India remains Nepal’s largest tourist source market.